Effective date: 30 November 2025
- Who We Are
Kai & Mumu’s Studio is a UK-based stationery design and retail business, in association with Books the Word, run by Rachael (Gracie) Carver.
Postal address (letters only):
Suite 156963, PO Box 7169, Poole, BH15 9EL, UK.
Courier deliveries (parcels only):
Suite 156963, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, UK.
- What This Policy Covers
This policy explains:
- What personal data we collect
- How and why we use it
- How we protect your information
- Your rights under UK GDPR & the Data Protection Act 2018
- The Data We Collect
We may collect the following:
- Contact information (name, email address, postal address — only if you give it to us)
- Account details if you purchase digital products or services (via secure payment processors)
- Communication records (emails, messages, contact form submissions)
- Website analytics (non-identifiable information like pages viewed, time spent on site) via tools like Google Analytics
- Social media interactions if you engage with us on platforms like Instagram, TikTok, or Pinterest
- How We Collect Your Data
- Through newsletter sign-up forms (Mailerlite)
- Through product purchases or bookings
- Through comments, messages, and contact forms
- Through cookies and analytics tools
- How We Use Your Data
We use your information to:
- Send newsletters and updates (only if you’ve opted in)
- Process orders and deliver products/services
- Respond to messages or enquiries
- Improve our website and content
- Comply with legal obligations
We do not sell, rent, or trade your personal information.
- Legal Bases for Processing Data
We process your personal data based on:
- Consent (e.g., you signed up to a newsletter)
- Contract (e.g., you purchased something from us)
- Legal obligation (e.g., record-keeping for tax purposes)
- Legitimate interest (e.g., analytics to improve services)
- How We Store & Protect Your Data
- Data is stored securely using password-protected systems (Mailerlite, website host, payment platforms)
- We only keep your data for as long as necessary to provide services and comply with the law
- Digital security measures are in place to protect against unauthorised access
- Third-Party Services
We may share your data with trusted third parties who help us run our business, such as:
- Mailerlite (email marketing)
- Stripe / PayPal (payments)
- Google Analytics (website performance)
- UK Postbox (mail handling)
All third parties comply with GDPR and only process your data as necessary.
- Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request corrections or updates
- Request deletion of your data
- Withdraw consent at any time
- Complain to the Information Commissioner’s Office (ICO) if you believe we’ve mishandled your data
To exercise these rights, email us at: info@bookstheword.com
- Cookies
Our website uses cookies to enhance your experience and analyse site performance.
You can disable cookies in your browser at any time.
- Contact Us
For any questions about this policy, please contact:
Rachael (Gracie) Carver
info@bookstheword.com
Postal address (letters only):
Suite 156963, PO Box 7169, Poole, BH15 9EL, UK.